Generation-V is a non-profit vegan brand. Below is the story of how it all started.
I moved to Newquay from Bristol in 2014 and became vegan the following year. I’ve followed a path that I think most of, if not all vegans go through. First something clicks and you go vegan and change your diet and eating habits, but then it spreads from your plate into all walks of life, your clothes, cosmetics, and many other life choices. And then you start to try to figure out and find your place in amongst this huge global movement that’s happening, and I think that’s the stage I was at when I created Generation-V. I wanted to use my skills and do my bit for something I have become extremely passionate about.
I’d had the idea for a while and finally Generation-V was founded in 2017. At the time I was struggling to find any clothing that not only aligned with my ethics and values, but did so in the streetwear style of clothing that I actually liked. I personally didn’t want to walk around in a poor quality tee that just says VEGAN on it. So I set about designing my own artwork, most of my work is hand-drawn and none of the tees explicitly say vegan on them. They may feature a strong vegan message, but done so in a styled way. The idea is to help start a conversation, start a dialogue, hopefully get someone to ask a question and also create something that looks badass enough that people actually want to wear.
Once I had the artwork for the first few tees I started looking into ethical, organic and sustainable printing – you can read more about the sustainability in our supply chain here. The first run of tees were printed and I haven’t looked back. I have since expanded the range and moving forward I am hoping to add more tees and merch, prints, pins & patches etc. as well working on some campaigns to help further the vegan movement so keep those eyes peeled!
As mentioned above we are a non-profit. We currently donate 20% of our profits to Friend Farm Animal Sanctuary. You can find out more about why we chose them and the incredible work they do here.
And don’t forget to check out the list of upcoming events. If you’re in the area come and say hey – Bring us a coffee or a donut and we’ll love you forever…There might even be a free sticker in it for you…